#HeinekenLFDW (Heineken Lagos Fashion and Design Week), has announced its inaugural new season Presentation at Red Door Gallery, from 30th March – 2nd April 2017. The move not only brings #HeinekenLFDW in line with the global fashion calendar, but also affords the designers featured, more opportunities to maximise media and available distribution prospects. More pertinently, it speaks to the many designers based in Africa who are already creating collections for both traditional fashion seasons of Spring/Summer and Autumn/Winter and are seeking a global audience and customer base for their brands.
The Presentation series is entitled ‘Identity’ and the nine designers featured will be designated a space, one in which they can distill these and other themes further, engage directly with guests, be they buyers or editors and most pertinently, present their Autumn/Winter Collections 2017.
The nine selected designers are AAKS, Gozel Green, Kelechi Odu, Lisa Folawiyo, Maki Oh, Orange Culture, Post Imperial, Ré and Shem Paronelli
Shem Paronelli (the shoes)
The Autumn/Winter presentation is the first of it’s kind in Nigeria and aligns #HeinekenLFDW closer to the global fashion week calendar; a calendar that has long expanded from the big 4 (New York, London, Milan and Paris) to include Moscow, Seoul, Sao Paolo and a myriad of other international cities with vibrant fashion scenes. With the Sub-Saharan African Apparel and Footwear Industry valued at $31Billion (EuroMonitor report), the need to adapt is necessary if designers, retailers and merchandisers on the continent are to compete on the global stage.
Although a fine art gallery, Red Door, like #HeinekenLFDW is committed to curating and championing the very best of African creativity. The gallery space will also allow for the intimacy associated with presentations, and guests will relate with each collection in an installation format.
I like the idea of fashion presentations and installations like this. It adds diversity to the fashion calendar of Nigeria and opens it up to different events like this. I’m also a HUGE fan of many of the designers involved in this so this looks like it is going to be fun and interesting. I’m hoping the Presentation is open to members of the press aka me because I would love to go and see what the designers have in store for A/W 2017. Would you go to a fashion presentation like this? Let me know in the comment section below!