Money, money money! That’s what today’s post is all about.
When I tell people I’m a blogger/content creator/influencer, the first question that I get is ‘How do you make money?’. People are generally interested in how to make money but when it comes to blogging, they are more than interested – they are fascinated. They see Linda with her crib in Banana Island and see Youtubers living expensive lifestyles – they want to know how that is possible from just ‘blogging’.
Well, I’m here to tell you that making a living is possible from blogging. I’m currently a full time blogger and content creator and I am making money from it. In today’s post, I am going to be sharing the 6 ways I make money as a blogger. The six tips below are listed from my most profitable way to my least profitable way. I’ll also be giving you advice on how to integrate these ways into your own blog if you are interested.
1. Sponsored posts with dofollow links
I make a huge chunk of my income by working with SEO marketers. SEO marketers will send me content that fits OmogeMuRa and include a dofollow link for their client to post. By doing this for them, I help their clients links rank higher in search engines. Depending on my blog traffic/the SEO marketer, I can get paid between $20 – $150 per post. I turn down a lot of them because of subject matter but I always work with the marketers that bring good content.
In the beginning, I didn’t want to accept these kind of posts because the ones I used to get were terrible but after weeding the good from the bad, I’ve started making a small income by working with them. I sometimes get conflicted about it because it’s not content that I have written but in the end, I work with it because it allows me to bring different types of content to my readers that I wouldn’t have thought of in the first place.
A great way of starting to work with SEO marketers is to make sure the SEO of your blog is on point. They only work with sites that have good SEO. They also like to work with bloggers who are active and consistent.
If anyone asks to submit a ‘guest post’ for your blog, ask them if it will contain a dofollow link. If they say yes, charge them. You are helping them not the other way around so make sure you’re not posting dofollow links for free.
2. Sponsored content (posts/social media/video)
My second income stream is very common and very regular – sponsored content. Some brands will pay for a one off post on my blog or for a video on my Youtube channel. I don’t think I really have to explain this – this is a very common way for bloggers and influencers to make money I have a post from Jiji on my blog and couple of videos I have done for a few brands.
How do you work with brands to create content? Focus on the content you’re putting out. Make sure you’re putting out good work that will attract readers and brands. Don’t focus on the brands, focus on your work. When your work is good, the brands will come.
3. Brand campaigns
Sometimes, a brand wants more than a one off blog post. They want a whole package that includes, video, posts, social media and more. I’ve sold a couple of these packages to a few brands and created great content with them. My favorite one is Infinix because I was given the freedom to do whatever I wanted with their phone and I was able to create content that was truly me. It would be odd to see me do an unboxing video but not odd to see me vlog, take selfies and show off my outfit which is what I did with their phone.
A great way of integrating brands into your blog is doing it naturally. Don’t create content that you wouldn’t do normally because you want to work with a brand. Integrate the brand into your blog and not the other way around.
4. Private blogging classes
Remember the OmogeMuRa Blogging Masterclass? Well, I took it and turned it into private classes. Offering a service is a great way to make money as a blogger and the services you offer can feed into what your blog is about.
*SHAMELESS PLUG ALERT*
If you need help starting a blog and turning it into the blog of your dreams, you can schedule a chat with me and I can help you out. I’m running a promo on blogging private classes so you can email me at firstname.lastname@example.org for more info 🙂
5. Affiliate Marketing
Affiliate marketing is earning a commission by promoting other people’s (or company’s) products. Fashion and beauty bloggers do this A LOT and many bloggers earn a lot of money from commissions on sales from products they promote. You simply find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. If you have an audience that trusts you and buys the products you recommend, affiliate marketing is a great way to earn an income.
I’m part of two affiliate companies – Konga and ShopStyle. I use Konga for links to Nigerian products and Shopstyle for links to international stores.
Here are some ways I use affiliate marketing on my blog and Youtube channel. First one is in the description box of a video and the last two are mini stores at the end of a post on my blog
6. Adsense (Blog + Youtube)
If you’re reading this post on a laptop, you may have noticed a couple of ads in the sidebar and if you’re reading this on your mobile phone, a small banner should have popped up with an ad. On my Youtube channel, there are ads that run before my video starts, sometimes in the middle of my videos and there is usually an ad by the side of the video. Those ads are served by Google’s ad server called Adsense. It’s one of the easiest ways to make money as a blogger. You make money by the impressions and clicks those ads get. That means your money is determined by traffic. When my traffic dipped at the beginning of the year, my Adsense took a huge blow and I wasn’t making as much money as before. I wouldn’t advise a blogger to use Adsense as their primary income for blogging. If your traffic is erratic, you won’t make a lot of money. I suggest having this on your blog but also finding other ways to make money.
That’s it for my post on how I make money as a blogger. I’m planning on writing more blogging related posts in the future. Do let me know what blogging topics you would want me to write about in the comment section below! Also, if you have any questions about this post, do ask in the comment section below and I will answer them!