Sharon Ojong is stylist, publicist, fashion journalist, lifestyle blogger, actress and the Creative Director/Founder D.E.E.V.A.S, a fashion, music and lifestyle blog and PR boutique. How does she do it all? Read on for more.
When did you start D.E.E.V.A.S?
I started D.E.E.V.A.S. officially in 2011 and un-officially 2010.
How and when did you decide to enter styling game?
The styling game? Didn’t know it was a game. *jokes*.
How? I would say it was something that came natural. Not to sound cliché but I’ve always loved looking good and making those around me feel good too. So my friends and family used to come around me to dress them up for occasion et al. I didn’t know that professionally meant fashion styling and to answer your when? I officially became a fashion stylist in 2010.
Which brands have you worked with? Any future projects in the works?
I’ve worked with FAB, TW Magazine, Red Sheet Magazine, some corporate and some personal(celebrity brands) and for future projects, so many! Just know this girl dreams BIG and works HARD!
What were some of your greatest accomplishments?
Knowing and accepting Jesus as my Lord and Saviour.
How do you see the Nigerian fashion industry? What do you hope to see in the next few years?
I just love it! It is fast growing. We are not only getting international recognition but more talented creatives are emerging…. I hope to see a home based mass production industry here. Home fashion designers need to start producing and supplying in large quantities. SIMPLE!
What makes the Nigerian fashion industry different?
Delay is not denial. What we are coming up with now although historically
l, is fresh, new and artistic. The new talents emerging stand out! If only we had the right facilities though and can believe solely in individualism.
What changes in the fashion industry have directly impacted your business and how have you been able to manage them?
Two years ago in Africa who really understood fashion bloggers and stylists were needed and can make an impact in the fashion industry? The knowledge and understanding, or would I say the realization is giving me a platform to survive.
Who are your favorite designers?
Na! I don’t have any favorite. I appreciate a lot of them’s creative efforts.
How did you become involved in fashion?
Honestly? It’s a long story for another day. BRB!
How would you describe your personal style?
My personal style is an expression of how I feel, who I am, where I’m from and what I do. It changes daily and the only thing constant is my expression. I can’t say it is classy, edgy, daring blab la bla. Because tomoorow I can feel like being very conservative. It’s just how I feel.
11. What inspires your ideas for the projects you work on?
GOD the Father, the Son and the Holy Spirit! Then my environment, people I surround myself with and my desire to make a change.
12.Talk us through your creative process. Any special things you need to do or have with you as you brainstorm and work?
Sometimes when I take on a project. I just pray and get on with my day until I get the push comes in. So for me, talking with God is the key. Allowing Him lead, take charge and bring in the extraordinary works best all the time.
13.What have been your major struggles with running D.E.E.V.A.S in Nigeria?
It is not like I have tried running it anywhere though. But constant electricity and fast internet service is a MAJOR challenge for me. Sometimes I have to stay up all night because internet is faster at night when everyone is sleeping and PHCN only supplies power at night or not at all.
14.What’s next for you and your company?
D.E.E.V.A.S. is looking at expanding into a major partnering comaony for young creatives. That’s all I can say for now.
15.We hate to ask but we have to; any special man in your life?
Of course there is. His name is JESUS! And I am more than proud to have Him.
16.Anything else you would like to share with us?
Come hangout and stay close with me on;
Visit my blog: www.sharonojong.comfor my style diary and styling memoir.
Like my facebook page: www.facebook.com/rekanasharonojong
Add me on BB: 278D3268